Is Crown Royal Pineapple a Real Limited Edition Canadian Whisky?
No, Crown Royal Pineapple is not real. Crown Royal has never produced pineapple-flavored whisky in the brand’s 84-year old history.
Written by CraftJack | Updated | 5 min read
Yes, it’s true that they do produce spirits that center around other blends of flavored whiskies, but pineapple is not one of them. In fact, it was an April Fool’s joke played by the brand (and distillery) in 2022. Let’s dig in and prove it to you.
The first rule of the internet is to not trust breaking news on April 1st every year. Many brands like to take part in the humor, especially brands that fall under leisure and entertainment categories, which alcohol (somewhat) does. For instance, Sam Adams smartly released a helium beer on April Fool’s Day years ago. Many good folks were lost that day, including us. You see, Helium Beer is also fake. If the release date is April Fool’s, you are in trouble.
It’s hard to believe that anything not listed on the official website of a Spirit-producing company can be considered real. Large sums of profits are tied up into the advanced marketing of beverages, so much so that to not put a new flavor - as is the case here with Crown Pineapple - on the website would cost Diageo millions of dollars.
Not on the website is one thing, as maybe there was an error with their web production staff. Not in the store is another. Liquor stores in Canada and the United States don’t stock Canadian Crown Pineapple on the shelves. That’s because it’s not real. Instore = In your shopping cart.
The advertising has spelling mistakes: “Limitted Eddition” is not spelled correctly.
The label lacked all of the authoritative branding that goes on EVERY bottle of Crown Royal. It does not list that it’s a
- “Pineapple Flavored Whisky”
- A Product of The Crown Royal Distilling Company (Toronto • Ontario • Canada)
- The Proof - 35% ALC BY VOL (70 Proof)
- Pineapple did not include a trademark symbol
The lack of details in the artwork and the omissions on the bottle’s label and the advertising should have been a dead giveaway that this product wasn’t genuine.
We reached out to Crown Royal and could not receive official confirmation that a Pineapple-flavored whisky was ever released by the company.
Gosh, our enthusiasm was high for a Pineapple Crown Royal. Peach just isn’t our thing. Apple, while regal in its own right, has been played out. But pineapple whisky is our snake charm. It’s (potentially) why we wake up in the morning, other than to run this site.
It’s the double sweetness of whiskey AND pineapple that we’re after here. You can make funky shots with it, you can put it into your mixed drink recipes, or, you can simply enjoy it splashed over a few ice cubes. Heck, we’d even sip it neat.
It wasn’t hard to convince the public that pineapple was real because of the flavors listed below. These flavored whiskys go well with mixers, for example, Cranberry or Ginger Ale and Apple Whisky. Must be the Regal Gala Apples ...
- Crown Royal Peach. “Juicy Sweetness”
- Crown Royal Regal Apple. “Crisp and refined”
- Crown Royal Salted Caramel. “Subtly salty-sweet”
- Crown Royal Vanilla. “Warm and smooth”
No, Crown Royal does not plan to release a Pineapple-Flavored Whisky at this time. We will update you here if anything changes in 2023.
There’s some keeping up with the Joneses in the booze industry, as all of the big names hopped on the flavored whiskey train, including Jack Daniel’s and Jim Beam. This is for accessibility into the market. We can discuss this at length some other time.
Some of the cocktails below mandate that you use the branded spirit as the basis for your recipe. We’re simply suggesting that you could get away with using Crown Royal Pineapple - once again, if it existed - to make these delicious mixed drinks.
PS - Don’t forget the bitters on the Old Fashioned.
- Permanent Vacation (Thrillist)
- Pineapple Old Fashioned (Crown Royal)
- The Intercontinental (Thrillist)
- The Singleton Hop Scotch Pineapple (The Singleton)
And if you’re into Whisky Sours, check out this Pineapple version from GQ London.
No, it never existed. The retired lineup of Crown Royal can be seen below. These casks shan’t be used again.
- Crown Royal Cornerstone
- Crown Royal Honey
- Crown Royal Maple
- Crown Royal XR (Red)
It was listed as 70 proof, or 35% alcohol by volume. That rating is similar to the peach and apple versions, not so much Crown Royal Black or Crown Royal XO, per se.
That’s another way the brand convinced the public that a pineapple whiskey did exist, it had the same alcohol content as the other flavors in the brand’s lineup.
It is likely that Crown Royal Pineapple would have retailed between $25-30 dollars per 750ml bottle. Total Wine lists its cousin, a bottle of Crown Regal Apple, for $24.99.
Yes, of course pineapple juice goes with Crown Royal. What you’re asking here is, “How can I make a DIY version of Crown Pineapple?”, and we like where your head is at. But you can’t just magically add juice to Crown Royal Fine De Luxe Blended Canadian Whisky and expect the concoction to taste how the Diageo would have made it.
- Buchanan's Pineapple Scotch
- Ensign Red Pineapple
- Revel Stoke Whisky Roasted Pineapple
- Whiskeysmith Pineapple Flavored Whiskey
The Deluxe Pineapple Mule is a recipe that’s listed right on the Crown Royal website - you know, the same website that doesn’t list the Pineapple-flavored whisky - for you to make at home.
It’s a great beach drink if you’re looking for ideas. Crown Royal gives these guidelines for making the cocktail. It should take you 3-5 minutes of prep time to make a serving.
Credit to Crown Royal Whisky for the recipe. We’re sharing it here in hopes that our readers purchase more of your premium spirits.
- 1.5 oz Crown Royal Fine De Luxe
- .25 oz Maraschino Liqueur
- .75 oz pineapple juice, ginger beer, and a pineapple slice.
- Add the whisky, maraschino liqueur and pineapple juice to a shaker tin with ice.
- Shake and strain into a Moscow Mule mug filled with fresh ice.
- Top with ginger beer. Garnish with a pineapple slice and enjoy.
Now we, the pineapple and whisky lovers of America and Canada, sit and wait until Crown throws us a bone. And by bone, we mean a bottle of Crown Royal Pineapple.
Until then, we suggest you do some responsible drinking while you anxiously await. If you're unsure what responsible means, check out our article on gray area drinking. It might help.