What is Two Buck Chuck? (or now Three Buck Chuck)
Despite the exercise in marketing over how the two buck price tag came about, Fred Franzia, creator of old school boxed wine, purchased the Charles Shaw label and drove a bargain product built for the bourgeois.
Written by CraftJack | Updated | 2 min read
The term was made famous due to Trader Joe’s selling of Charles Shaw wine for two dollars. Two buck chuck was a revelatory sensation for wine drinkers, brown baggers, college kids, and everything in between over the last 15 years. Thus, the low cost of entry makes it perfect for an experiment in hyperdecanting.
Before we get started, if you ever find yourself without a wine key, know that there are ways to open a wine bottle without a corkscrew.
In general, it’s because vineyards and wineries need to sell off their surplus without diluting their main brands (see Pacific Peak). So, some good value can sometimes be derived in bargain-priced wine. This was exactly the case with the 2002 Charles Shaw Shiraz.
For the experiment, we went with another bargain-priced wine, the Pacific Peak Cabernet Sauvignon ($2.57/bottle). Who owns Pacific Peak? We couldn’t find the answer, even after diving into what we call Search Purgatory, or, page 4 of Google.
Any of the Charles Shaw wines should be considered with regard to what is the best trader joe's wine under $10. They are exceptional for the price point.
- Cabernet Sauvignon
- Pinot Grigio
- Pinot Noir
After trying out the five two buck chucks, we'd have to say that our favorite was the chardonnay. It was certainly passable for a wine you'd hand out at a family dinner.
- Red Blend
- Sauvignon Blanc
It depends on where you are. There could be some variation in price between states like New York, Colorado, Florida, etc.
12 bottles. Should round out somewhere between $24-36 dollars.
In the back is where the wine section usually is.
Yes. In fact, we suggest you should hyperdecant a two buck chuck.
First off, it’s not like freeze drying food. You should consume the wine immediately, or shortly thereafter.
It won’t turn a cheap red wine into a good red wine. Let’s face it, you couldn’t slide your hyperdecanted two buck chuck past an actual sommelier. But, there is still plenty of room to impress your friends at your next wine tasting party.