Perhaps you heard it on Facebook and are looking to try and find where you can buy some, or maybe you just watched a viral video and think it’s too good to be true. The truth of the matter is that helium beer makes it rounds a couple of times a year, and every time it’s nothing more than an amusing hoax.
Good branding is a cornerstone of any business. Craft beer drinkers want to know your brewery's mission, they want to be part of your community, and they want the artisanal stature of your beer to show up in your physical artwork, including your cans, your taproom walls, and most importantly, your brewery logo.
In the eternal fight for man's (and woman's) best friendship, are two forces of nature, beer, and dogs. Craft brewers around the United States have done an excellent job of marrying the two, either in their chosen brewery name, a specific craft beer, or, in the case of Everett, Massachusetts' own Bone Up Brewing Company, creating a whole craft beer series dedicated to dogs.
