Everything to Know About Bud Light Next (Zero Carb Beer)
Jumping on the NFT crazy as well as the Zero Carb craze (simultaneously) is Anheuser-Busch with their latest beer, Bud Light Next.
Written by CraftJack | Updated | 5 min read
Anheuser-Busch (InBev) is making sure to get this NFT Collection beer out in front of the Super Bowl on February 13th, 2022 to acquire maximum exposure. The Light Beer Brand knows how to maximize their profitability, that's for sure.
Andy Goeler, vice president of marketing for Bud Light, had this to say about Bud Light Next in an exclusive interview with CNN Business, the beer is for the, "next generation of light beer for the next generation of beer drinkers"
What's more, while Bud Light Next will take dollars out of your wallet, purchasing some, or, being part of the Bud Light N3XT Collection will put NFTs, non-fungible tokens, into your wallet. So a win-win we say. We think?
What's even more interesting is that holding a NFT will grant some sort of (limited) access to being part of the Bud Light Next brand story and decision-making in the future. Good luck to all who buy!
Below is a list of the nutrition facts for the beverage. This is for anyone who is concerned about such things. Maybe people on a diet, people going keto, etc., or, people who were drinking Bud Zero and wanted to add alcohol back into the mix. For those that don't know, Budweiser Zero is a non-alcoholic beer that has a similar flavor profile, just without the booze.
|Bud Light Next||Per 12oz|
10 years the making, now it's finally here. Introducing our first zero carbs beer–Bud Light NEXT.— Bud Light (@budlight) January 28, 2022
80 calories. 4% ABV. Zero carbs. Brewed for what's next. pic.twitter.com/IxWW9auGyt
Bud Light Next is a Zero Carb beer that will launch from Anheuser-Busch InBev on February 7th, 2022. At 80 calories and 4% ABV, it sits squarely in the low-cal, low ABV, all-day-drinker category.
"Ten years in the making, Bud Light NEXT is a symbol of our continued commitment to innovation. Now, on advertising’s biggest stage, we’ll pay tribute to those who are pushing boundaries and redefining the world around us every day."
Crazy to think that a zero carb beer has been in the planning stages for approximately 10 years. Guess it really was brewed for what's next. Further, it took "technological improvement" to get this beer brewed by Anheuser-Busch.
Comparing the alcohol content of these popular beers feels like a lesson in futility, given how close they are to each other. But it does show AB InBev's commitment with trying to come up with a product that can be sold to today's beer drinking masses.
What will never fail is that we will certainly get a Bud Light Next commercial at this year's Super Bowl. Look for it, it will be entitled, "Zero in the Way of Possibility"
Hilariously enough, Miller64 is taking Bud Light Next on toe to toe with their calorie counts in a new ad of their own. They've even set up a website, whatnumberissmaller.com, and hired a Professor of Mathematics, Ken Ono, to help you understand that Miller64 has less calories than Bud Light Next. And, they too will be running an ad during Super Bowl 56. Gotta love it when two large brewing Rams but heads. Pardon the pun.
You can purchase Bud Light Next in six-pack bottle format, or, in 12-pack can format in a variety of places. Stores such as Total Wine come to mind here. Other places include local grocery stores such as Kroger, Hannaford, Walmart and more. And, you may be able to buy Bud Light Next through online retailers.
Bud Light Next launched on February 7th, 2022.
Barley, Hops, Rice, Water.
Single cans (12oz) of Bud Light Next will have 0.0 carbs.
Again, there will be 80 calories per single 12 fl oz can.
No, Bud Light Next is not gluten-free. If you're interested, check out these gluten-free beers and let us know what you think.
No, it does not look like Bud Light Next is available in Canada. The official Bud Light twitter account asked a question of whether or not the brand should be sold up North on February 7th, the day of Bud Light Next's release. Further, the Next twitter account is running a contest where they will give away a 12 pack of the zero carb beer if you RT (retweet) their post.
According to Anheuser-Busch, the Bud Light N3XT Collection is, "Bud Light’s first-ever NFT collection, made up of 12,722 tokens commemorating Bud Light Next’s birth in 2022 and its entry into web3.
Each NFT is one-of-a-kind, with designs inspired by the creative passions fueling those breaking barriers and living for what’s next. NFT holders immediately become important members of the brand’s growth, with incentives including voting rights on future initiatives like brand merch designs. NFT holders will also have exclusive access to benefits, rewards, and surprises only Bud Light could deliver for all 21+ (or legal drinking age) NFT holders."
It's on the side of the can. Lotta graph paper-style geometric shaping.
Bud Light Next has aromas of Chamomile Tea, Elderberry, and other fruit. A thin-bodied, super crisp beer for your drinking pleasure. This all came from one of the brewers.
We think it probably tastes like beer-flavored water in order to keep up with the weight of the Bud Light seltzer lineup. But, we want to try it first before making any judgments. Heck, the Bud Light Seltzer Nog wasn't half bad.
Since we know what Bud Light Platinum tastes like, we wonder what Bud Light Peels taste like? Apparently they, along with Bud Light Chelada (and Bud Light Seltzers) are related products.
Til then, we're up for whatever happens next!