The craft beer variety pack is the world's biggest gamble. You could get introduced to your next favorite IPA. Or, you could get stuck with Old Fezziwig.
Good branding is a cornerstone of any business. Craft beer drinkers want to know your brewery's mission, they want to be part of your community, and they want the artisanal stature of your beer to show up in your physical artwork, including your cans, your taproom walls, and most importantly, your brewery logo.
Shower beers aren't just for pre-gaming college kids and dude bros. Naw, the truth is that showering with a beer has existed for a long, long time.