In the eternal fight for man's (and woman's) best friendship, are two forces of nature, beer, and dogs. Craft brewers around the United States have done an excellent job of marrying the two, either in their chosen brewery name, a specific craft beer, or, in the case of Everett, Massachusetts' own Bone Up Brewing Company, creating a whole craft beer series dedicated to dogs.
Good branding is a cornerstone of any business. Craft beer drinkers want to know your brewery's mission, they want to be part of your community, and they want the artisanal stature of your beer to show up in your physical artwork, including your cans, your taproom walls, and most importantly, your brewery logo.
May you always have a beer in your pocket, and sand in your shoes. Or, something like that.