What is Hard Mountain Dew Hard Seltzer and Where Can You Buy It?
Hard Mtn Dew Seltzer is the Boozy Drink Crossover You Always Knew You Wanted.
Written by CraftJack | Updated | 7 min read
Come on, you didn't think that Mountain Dew would miss out on the chance to transform into a boozy refreshment like every other brand, did you?
Mountain Dew, as you may recall from middle school, is the drink you and your cousin would demolish late into the night along with Peanut Butter Cups after a long day on the slopes because your family wasn't paying attention to you two after too many Bud Heavys back in the 80s. The drink finally leveled up into it's own boozy version, having been released in the United States on February 22nd of 2022.
Behind this concoctious concoction of summertime hilarity are Pepsico Beverages North America and the Boston Beer Company, who you probably refer to more casually as Sam Adams. This makes sense from an operations and production perspective, as Boston Beer Company ships Truly Hard Seltzers - so, they know what they are doing - a fact which can be verified since they just released a tribute beer to Tom Brady called Greatest of Ale Time.
Gotta wonder if Coca-Cola has their own large-scale craft brewers helping to back their own soft drink turn hard seltzer. More research to come.
"For 80 years MTN DEW has challenged the status quo, bringing bold flavors and unmatched beverage innovation to millions of fans," said Kirk Tanner, PepsiCo Beverages North America CEO. "The Boston Beer Company partnership combines two recognized leaders in our respective industries to address the changing tastes of drinkers and we are thrilled at the opportunity to create HARD MTN DEW that maintains the bold, citrus flavor fans know and expect."
How far would you go for a Hard MTN DEW?— Hard Mountain Dew (@hardmountaindew) February 23, 2022
We’re giving you the chance to be one of the first people to EVER try Hard MTN DEW. Tell us how far you’d go and you might just be flown to Tennessee for a one-of-a-kind Hard MTN DEW experience.
Enter here: https://t.co/T7LnsLMKiY pic.twitter.com/gBVZWdWEZc
Yes, Hard Dew is a hard seltzer. Much like Bud Zero, this malt beverage has zero added sugar added. Then again, Bud Zero is a non-alcoholic beer, so we guess the comparison ends there. Well, we suppose you could make an argument that people in cities like New York drink both, but that's a flimsy comparison to make.
The big question is when do we get Diet Hard Mountain Dew?
Hard Mtn Dew is available to purchase at medium-to-large scale beer retailers and liquor stores. They come in two varieties, 24oz tallboy cans and 12oz cans as part of a variety pack.
Here is a Hard Dew quote from Goodbeerhunting.com's strong reporting, “Unfortunately it sold out [in our store] before I could force myself to try it,” says Lauren Reardon, assistant store manager of a Kroger grocery store in La Verne, Tennessee. She says her Kroger sold out of its first delivery of 18 cases of Hard MTN DEW within four days. “That’s unusual.”
Your Hard Mtn Dew flavors come in the following varieties. Hard Baja Blast was the most recent addition to the lineup and part of the variety pack being offered by The Boston Beer Company and Pepsico. Taco Bell lovers should be quite familiar with the flavor of Hard Baja Blast, a soft drink flavor in the Regular Mtn Dew lineup that has existed at Taco Bell.
- Original Mtn Dew
- Black Cherry
- Hard Baja Blast
Everyone and their brother, and their sister too, has contemplated what alcoholic mountain dew would be like. Well now we have it, thanks to PepsiCo. Watching E.T. and playing with your Ouija board will never quite be the same, thanks to this hard seltzer. It's basically childhood in a 12oz can.
The gold standard of seltzer flavors, Black Cherry makes the cut because it has to. It's what you'd expect it to be. Does Black Cherry Mtn Dew need to be more?
Well, we should admit that we didn't see Watermelon coming. If we're being honest, it makes sense, as you gotta reserve space in your variety pack for those that want to kick back in a folding beach chair and just watch the boats go by.
Baja Blast Hard Seltzer is a less boozy than Four Loko tour de force of fizzy hilariousness. We shouldn't expect anything less from the Boston Beer Company these days, as there are no limits, especially considering they just released a retirement beer for the (now) unretired Tom Brady called, Greatest of Ale Time.
We can only assume that some hungover business execs were scarfing down enchiladas at the local Taco Bell and slurping down a Hard Baja Blast in the process thinking, "You know what this 64oz cup of Baja Blast Dew needs? BOOZE!", while the other exec was like, "Yeah, but a Baja Blast Can, because tallboy cans are legit."
That's gotta be how it became the newest Hard Mtn Dew flavor. We'd easily wager $10, maybe $20 bucks on that.
If you, like us, are wondering what's in a Baja Blast Mountain Dew hard soda, we're here to tell you that somehow, amazingly, Hard Baja Blast Mtn Dew does not contain sugar. Nor does it contain caffeine.
Baja Blast Seltzer is a hit. Literally everyone on the planet wants to know where they can buy the new Baja Blast alcoholic drink. Ok, maybe not everyone, but all lovers of Hard Seltzer, especially White Claw lovers, as they want to compare the new White Claw flavors to the new Hard Mtn Dew flavors, especially Baja Blast.
In interesting news, Baja Blast was an unknown flavor when Hard Dew was officially released.
The newest flavor, as of 2023, is Hard Mountain Dew's Livewire, an orange citrus flavor. Served in 24oz single serving cans, this tiger of a beverage is going to hit you with a burst of flavor from the get go.
30 years ago, we could see the brand partner with Motley Crue on this release.
Hellthy JunkFood reviews the alcoholic beverage, taking into question whether or not they are better than White Claw seltzers.
|Hard Mtn Dew||Per 12oz|
The alcohol content of this malt beverage is 5% ABV. For example, the 24 ounce cans that Hard Mtn Dew Baja Blast comes in would represent two standard drinks at 5% ABV.
Regular Mountain Dew is a soft drink, meaning, it contains no alcohol. Original Mtn Dew was created years and years ago and is currently owned by Pepsico Beverages North America. It can be purchased at large, big box retailers such as Target and Walmart, as most every grocery store in America. You can also find regular Mtn Dew at most restaurants that carry Pepsi Products.
The difference between Regular Dew and Hard Dew is in the alcohol content. According to the law in the United States, Children under the age 21 are not allowed to purchase Hard Dew. This doesn't make Hard Dew special, as all hard seltzers, beers like Bud Light (king of light beers), red and white wines, as well as hard liquor are unavailable for purchase until 21.
A 12oz can of regular Dew has 170 calories, 46g of carbohydrates, and 46g of sugar, as compared to the
According to the official Social Media / Twitter account for the alcoholic beverage, @hardmountaindew, the following states sell the trending, zero sugar hard seltzer whose flavor is featured in soft drink version at Taco Bell restaurants. This is according to the Press Release that CNN has sent out.
Update: Rumor has it that Hard Dew will be sold in 17 total states soon. We'd be shocked if Florida wasn't one of them.
Oh, it already is? Makes total sense.
In the most recent week of IRI-tracked chain retail sales, Hard MTN DEW made $1.3 million from five states.— Bryan Roth (@BryanDRoth) May 2, 2022
That's more money than Schlafly, Surly, or Platform breweries have sold in chain stores year to date.
"In the most recent week of IRI-tracked chain retail sales, Hard MTN DEW made $1.3 million from five states." - @BryanDRoth
No, they do not sell kegs of the malt beverage.
No, it is not gluten-free. Here's a list of gluten-free beers if you're looking for that.
Yes, it is caffeine free. It does, however, contain Acesulfame Potassium (Ace-K) and Sucralose.
The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and the Samuel Adams brand is currently recognized as one of the largest and most respected craft beer brands. Our portfolio of brands also includes Truly Hard Seltzer, Twisted Tea, Angry Orchard Hard Cider and Dogfish Head Brewery as well as other craft beer brands such as Angel City Brewery and Coney Island Brewing. For more information, please visit our investor relations website at www.bostonbeer.com, which includes links to all of our respective brand websites.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit www.pepsico.com.
References & Sources.
Does Root Beer Have Caffeine?
No, caffeine is typically not found in most Root Beer brands. However, there are a few popular root beer flavored sodas that do feature the stimulant, most notably Barq’s Root Beer.
What is SunnyD Vodka Seltzer?
A gluten-free hard seltzer that's made with real juice from your favorite 90s citrus breakfast drink brand, SunnyD.