Lucky Charms Beer is THE Saturday Morning IPA of choice. Smartmouth Brewing Company, of Norfolk and Virginia Beach, brews the (un)official craft beer of Saturday Morning Cartoons, a lucky charms-themed IPA that blends toasted marshmallows with galaxy and calypso hops. As for being a new IPA, we’ve heard of Triple IPAs, Double New England IPAs, heck, even New Hampshire IPAs, but never a Marshmallow IPA. Nostagically Delicious isn’t kidding. A 6.6% abv packs the right punch. And, the beer can artwork is quite the throwback. ## Launching the new beer Smartmouth Brewery planned a big launch for the beer last year (2019) at their Norfolk HQ. Well-timed too, as they planned it for just before St. Pattie’s Day in early March. They brought in a local food truck, hosted live music and a round of bar trivia, held a cosplay costume contest (hopefully beer costumes), and, in an ode to the cereal’s 80s/90s heyday, the VA brewery ran a Super Smash Bros tournament, AND, rocked a pop up comic book stand, put on by Norfolk’s <a href=""https://www.localheroescomics.com/&quot;&quot; rel=""nofollow"">Local Heroes</a>. One interesting note is that the beer launched as ""Magically Ridiculous"" in 2019. I feel like ""Nostalgically Delicious"", the beer’s 2020 moniker, is a bit more apropos. Here Smartmouth is on their social media touting this most excellent beer: <blockquote class=""instagram-media"" data-instgrm-captioned data-instgrm-permalink=""https://www.instagram.com/p/B-uQO8KhrXS/?utm_source=ig_embed&amp;utm_campaign=loading&quot;&quot; data-instgrm-version=""12"" style="" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);""><div style=""padding:16px;""> <a href=""https://www.instagram.com/p/B-uQO8KhrXS/?utm_source=ig_embed&amp;utm_campaign=loading&quot;&quot; style="" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;"" target=""_blank""> <div style="" display: flex; flex-direction: row; align-items: center;""> <div style=""background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;""></div> <div style=""display: flex; flex-direction: column; flex-grow: 1; justify-content: center;""> <div style="" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;""></div> <div style="" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;""></div></div></div><div style=""padding: 19% 0;""></div> <div style=""display:block; height:50px; margin:0 auto 12px; width:50px;""><svg width=""50px"" height=""50px"" viewBox=""0 0 60 60"" version=""1.1"" xmlns=""https://www.w3.org/2000/svg&quot;&quot; xmlns:xlink=""https://www.w3.org/1999/xlink&quot;&quot;&gt;&lt;g stroke=""none"" stroke-width=""1"" fill=""none"" fill-rule=""evenodd""><g transform=""translate(-511.000000, -20.000000)"" fill=""#000000""><g><path d=""M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631""></path></g></g></g></svg></div><div style=""padding-top: 8px;""> <div style="" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;""> View this post on Instagram</div></div><div style=""padding: 12.5% 0;""></div> <div style=""display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;""><div> <div style=""background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);""></div> <div style=""background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;""></div> <div style=""background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);""></div></div><div style=""margin-left: 8px;""> <div style="" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;""></div> <div style="" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)""></div></div><div style=""margin-left: auto;""> <div style="" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);""></div> <div style="" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);""></div> <div style="" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);""></div></div></div></a> <p style="" margin:8px 0 0 0; padding:0 4px;""> <a href=""https://www.instagram.com/p/B-uQO8KhrXS/?utm_source=ig_embed&amp;utm_campaign=loading&quot;&quot; style="" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;"" target=""_blank"">‚Ä¢SOLD OUT‚Ä¢ Thank you everyone! üôè - We‚Äôll give you the bad news first… - After complications with Coronavirus, we‚Äôve had to reroute an export order of Saturday Morning IPA cans back to our Norfolk Headquarters.üòï - The good news? - We like to share (and IPAs are best enjoyed fresh ) so we‚Äôre kicking these cans to the curbside for pickup and delivery TODAY!ü•≥ - Presales go live on our online store (link in bio) at 12:00pm - first come first serve! Curbside pickup or delivery in Norfolk only. Two 4-pack limit per person. While supplies last! . . . #wordofmouth #sharingiscaring #luckoftheipa #curbside #beerme #nostalgicallyridiculous #ipa #goodnews #saturdaymorningipa #757craftbeer #marshmallowipa #smartbeerstupidgood #smartmouthbrewing #smartmouthbrewery .</a></p> <p style="" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"">A post shared by <a href=""https://www.instagram.com/smartmouthbeer/?utm_source=ig_embed&amp;utm_campaign=loading&quot;&quot; style="" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;"" target=""_blank""> Smartmouth Brewing Co.</a> (@smartmouthbeer) on <time style="" font-family:Arial,sans-serif; font-size:14px; line-height:17px;"" datetime=""2020-04-08T14:09:36+00:00"">Apr 8, 2020 at 7:09am PDT</time></p></div></blockquote> <script async src=""//www.instagram.com/embed.js""></script> ## Where is Smartmouth Brewing Co.‘s Lucky Charms Beer available? The limited time offering can be purchased in-house on draft in their Norfolk and Virginia Beach tasting rooms. You can also pick it up at Virginia-area bottle shops and, if beer lovers are lucky, at the local grocery store as well. But, that’s only when it’s in stock. Last year, and this as well, it sold out rather quickly. ## What does the Saturday Morning Marshmallow IPA taste like? Presumably, a lot like you’d expect from a beer based on sugary cereal marshmallows. Imagine dumping pounds of dehydrated marshmallow bits into the mash - hundreds, if not thousands of green clovers, purple horseshoes, and blue moons. That’s going to offer a bit more than a slight cereal taste. However, rumor has it that the Smartmouth Beer has more of a fruity taste than a sugary, marshmallow-y taste. Sounds like the actual flavor profile is more Trix Rabbit than Lucky Charms Leprechaun. If that’s the case, it sounds like it’s a bit more like Night Shift’s How 'R Ya Now, a New England IPA that’s made for chorin’ and tossing the frisbee with the puppers. ## Other breakfast cereal craft beers Funny enough, 1766 Brewing Company brews their own Lucky Charms cereal beer. It’s also named Lucky Charms IPA, just without the ""Marshmallow"" attached to the IPA style. I can only imagine it is as delish as the one from the Virginia Brewery. Not exactly sure which was the first brewery to turn everyone’s favorite cereal into a new beer, but rest assured, it is our goal to sample them both, preferably at the same time. You know, maybe sit in front of the tv for cartoons, or, bust out the hungry hungry hippos and the rest of our 80s board games as we crush a few 16-ounce cans of liquid lucky charms. However, in these COVID-19/Coronavirus times, that will be a bit hard to get done. As for other breakfast cereal beers, the Cap’n gets his due. Dude makes it into several beers. - Brassneck Cereal Killa (Parallel 49) - Made with good ol’ Cap’n Crunch. - Cap’n Crunch Porter (Ironfire Brewing Company) - Made with good ol’ Cap’n Crunch. - Cerealiously (Black Bottle Brewing) - Made with good ol’ Peanut Butter Crunch. - Puff Puff Shiv (Prison City Brewing) - Made with good ol’ Coco Puffs. - Saturday Morning (Somerville Brewing Company) - Made with good ol’ Cap’n Crunch Berries - Unicorn Farts (DuClaw Brewing) - Made with good ol’ Fruity Pebbles. Preferably not made with real farts or unicorns. - You Cereal?! (Brew Link Brewing) - Made with, of course, Lucky Charms