Good branding is a cornerstone of any business. Craft beer drinkers want to know your brewery's mission, they want to be part of your community, and they want the artisanal stature of your beer to show up in your physical artwork, including your cans, your taproom walls, and most importantly, your brewery logo.
Musicians, painters, and playwrights loved to title their work. Why should artisanal craft beer brewers be any different?
Beer Guild websites for now. More info about the guilds to come.