Good branding is a cornerstone of any business. Craft beer drinkers want to know your brewery's mission, they want to be part of your community, and they want the artisanal stature of your beer to show up in your physical artwork, including your cans, your taproom walls, and most importantly, your brewery logo.
Cenosillicaphobia has been beer drinkers' worst nightmares since the dawn of ... well, since beer was created. The livers of beer lovers have a rational and sensible fear to this malt liquor malady, and rightfully so. If you find yourself suffering from Cenosillicaphobia, please, apologize to your liver.
Commercial brewers and homebrewers alike employ experimental and traditional brewing techniques to get their craft beer just right. One of those techniques is Krausening, a traditional German approach that eschews adding any sugars or extras to the fermented beer, with the goal of producing a "cleaner" beer. In summary, and ultimate effect, to kräusen a beer is to add carbonation to it.