There's no one single choice when it comes to choosing the best beer to mix with your batter-making ingredients - egg, flour, and (optional) spice. Choose a beer that matches the spirit of the meal that you are looking to cook. That's what it is most important.
May you always have a beer in your pocket, and sand in your shoes. Or, something like that.
Good branding is a cornerstone of any business. Craft beer drinkers want to know your brewery's mission, they want to be part of your community, and they want the artisanal stature of your beer to show up in your physical artwork, including your cans, your taproom walls, and most importantly, your brewery logo.